Good Branding Is Remembered
Branding for Lasting Impact
Branding is the identity of your small business. Take the first step and join us on a journey to craft a brand that truly resonates.
What Does Branding Mean To Your Small Business?
Creating a brand is creating an identity for your business. Think of your perfect target customer. Now imagine building a brand just for them to reach more like them.
Joseph Katsnelson
Executive Strategist
What Branding Means
So, what is branding really?
It’s not just about a look
Branding isn’t just about creating a nice website or about your social media strategy. Rather, branding is the identity of your business and how your target customer perceives your business.
It starts with you
For a brand identity to be formed, it requires your values, messaging, tone, and positioning among other elements to be formed into one identity – your brand identity.
It needs to be consistent
Successful brands are remembered because they are consistent with their branding. Once your brand identity is created, it is critical to stick to it across all platforms and communications.
It knows your key audience
Strong brands know exactly who their target audience is and connects with their target audience on an emotional level which keeps your customers loyal.
Why Branding Matters
But why is it important?
It builds trust
The vast majority of customers purchase from brands that they trust. Branding allows you the opportunity to establish that trust and drive customer loyalty and referrals to similar customers
It makes you relatable
Customers are more likely to purchase from brands that are relevant to them or which they connect with. Good branding allows you the opportunity to position yourself to reach your perfect customer.
It attracts who matters
Branding allows you to focus on your ideal target customer and offer a product service tailored just for them. When you understand who your target audience is and when your messaging aligns with them – the rest of the pieces fall right into place when it comes to marketing strategy.
Does your brand connect with your target audience?
Request a free brand consultation today with one of our experts.
Not So Small Challenges
Small business owners often face these branding challenges
Branding is a multidisciplinary approach. Because of the effort required, businesses both big and small find it challenging to understand how to create impactful branding. See our answers to some of the common branding questions asked by our clients.
With market research and going over your existing customer data we can create an avatar that resembles your ideal customer. We can then use that avatar to form your brand and marketing message effectively targeting customers that share similar values and response to your messaging.
Understanding how to reach your customer is as simple as asking yourself, where do your customers spend the most time? What messaging do your customers respond to? With market research we would be able to answer those questions. Position yourself to reach them, and create compelling messaging which your target audience responds to.
Ensuring brand consistency across different platforms is critical for maintaining a coherent image and building trust with your audience. As an agency, we can assist you in several key ways: Develop Comprehensive Brand Guidelines: We will help create detailed brand guidelines that cover all aspects of your brand’s visual and communication strategy, including logo usage, color palette, typography, imagery, and voice.
Unique Selling Points and good branding help set you apart from your competitors as you have defined your mission, values and target audience. Customers are more likely to purchase from a brand they trust, differentiate yourself by winning over your customers and establishing that sense of trust.
Authenticity and relevancy are key in telling your brand story. Think of your target audience and a create a story which compelling, relevant and connects emotionally. A good story is remembered and shared.
As we dive into your industry, we will learn much about your target audience and will be able to create messaging that truly relates. Your messaging will include shared ideas, values turning customers into loyal ambassadors.
Our Solution
Our principles in creating winning small business branding solutions
Clarity
Positioning
Execution
Our Process
Your journey with us looks like this
01
Discovery
Discover Synergy
We start with a value-driven conversation to understand your unique needs & discover points of synergy.
02
Strategy
Goal Driven Impact
With strategy comes clarity. We identify your goals and craft a tailored plan to put us on the road to achieve them.
03
Collaboration
Relationships Matter
You are assigned a dedicated account manager ensuring a seamless partnership bridging our team to yours.
04
Grow & Evolve
Always Optimizing
Double down on what’s working and trim what is not, driven on realizing your goals we are your partners for growth.
Our Work
See some of our work
What We Offer
Crafting your brand from A to Z
Market Research
Uncover market insights with our comprehensive research, guiding your brand to strategic success through data-driven decisions.
Competitor Audit
Gain a competitive edge. Our audit reveals opportunities, benchmarks, and strategic advantages to elevate your brand in the market.
Positioning Strategy
Define your unique space in the market. We craft compelling positioning strategies that resonate, ensuring your brand stands out.
Brand Identity
From naming to logo to tone & voice, our approach encapsulates your brand’s essence, creating an identity system that captivates and distinguishes.
Product Development
Bring concept to reality with our expert product development. We cover A to Z from a market-driven strategy to sourcing to creative direction to listing.
Packaging & Merch Design
Stand out from online and/or offline shelves. We focus on aesthetics with functionality, ensuring your product captivates and communicates its essence.
Product Photography
Elevate your brand with our expert photography that not only stands out but deeply resonates with your audience.
Social Media Templates
Ignite your social presence effortlessly. Our custom templates empower your brand to shine consistently, maximizing impact across platforms.
Marketing Assets
Launch your campaign effortlessly. Our easy-to-use, custom marketing templates ensure a consistent and impactful presence across various channels.
Don’t see a service that fits your needs?
Send us a message and we’ll get back to you asap.
Pricing Plans
Pick a package that works for you
No more guesswork or extra charge scare. We offer packages with transparent pricing and flexible options designed for small businesses – individual item may be swapped based on your needs per discussion.
Starter
$
1500
.00
For those who just started and need a basic branding kit to get things moving.
What’s included:
Advanced
$
3000
.00
Everything in the Starter package plus marketing assets such as pitch deck.
What’s included:
Complete
$
5000
.00
A complete branding kit including collateral and comprehensive marketing design assets.
What’s included:
Words from Clients
Hear what our clients say
We had the pleasure of working with Starrd Studio on the creation of our company logo and presentation materials, and the experience was nothing short of exceptional.
They were attentive to our feedback, incorporating our input seamlessly into the design process. Communication was smooth, and deadlines were consistently met. We highly recommend their services to any company seeking a strategic and creative partner for their branding needs.
Justine Oh
Founder at Looptic